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Frankie Morello relies on Premi for its introduction to the beauty world

03 / 2018

Frankie Morello, the iconic men's and women's ready-to-wear clothing brand, has chosen Premi for the development of its first line of fragrances and body care products.

From Premi’s collaboration with Frankie Morello, an original collection was born distinguished by bottles with original geometric shapes that are inspired by travel, a recurring and important topic for the Neapolitan brand.

The line consists of three different sizes: 30ml, 50ml, and 100ml. They are all decorated with a shaded varnish, characterized by a unique soft-touch cap and embellished with a ring on which the brand logo is embossed.

The project was carried out entirely by Premi Studio, an internal Premi division dedicated to the development of custom projects, from the creation phase of the primary pack to that of the secondary pack.

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