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Elemis, the world-leading British brand for skincare products and luxury spa treatments, has chosen Premi for the launch of the new anti-wrinkle smoothing serum.

The philosophy of the English company has always been to offer products that are the right combination of nature and research, offering innovative and specific treatments for each type of skin.

The packaging chosen is the elegant Airglass 30ml with silver metallization with a customizable PP cover; a high-end packaging for a precious formula such as the new serum presented by Elemis.

Airless technology is the ideal solution to maintain the integrity of the formula, and the choice of a noble material such as glass is well suited to the mission of the brand that has made sustainability and respect for nature one of its strengths.