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Are you Fashion or Green?

05 / 2018

Premi has developed two new packaging concepts representing the trends for spring/summer 2017: on one hand, “strong fashion colours” and on the other, “green cosmetics”.

It’s time to be daring with shocking colours and pop hues: There are no rules, it’s an opportunity to experiment.

The undisputed star of catwalks is the colour pink. Pantone is indicating Pink Yarrow as one of the hottest shades of the season. Premi’s I'M BEAUTY packaging identifies this trend: using paint with full colouring and gold hot-stamping. It is a piece of cosmetic packaging that does not go unnoticed and that cannot be absent in a beauty case!

Attention to the environment and eco-sustainability is a growing trend that involves various sectors, from food to fashion through to cosmetics. Every day, more and more consumers are questioning the origin of the ingredients of their cosmetic formulas and the sustainability of beauty products.

The packaging sector cannot ignore this trend. The Premi team has developed a completely eco-friendly bottle made of GREEN PE bioplastic and a wood closure, without giving up a sophisticated design.

And you ... with what trends do you identify yourself? Are you more fashion-oriented or do you believe in the green revolution?

Come and visit us during Cosmoprof Bologna, March 16th to 19th, 2017 (in Hall 18 - Stand E32-f31). There will be a surprise waiting for you!

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